Keyflow Mark Todd Stay Cool
We asked Keyflow’s Managing Director, Cam Price, a few Q and As about new feed Mark Todd Stay Cool
Why did you create Stay Cool?
We felt that all horses and ponies deserve the very best nutrition regardless of the type of horse they are or the stage they’re at. Typically a low energy cool mix will be made with cheaper, low nutritional value ingredients. Stay Cool is not only made with the highest quality ingredients, it is made using advanced processes that make it much more digestible than normal cubes and mixes.
Why would people opt for Stay Cool over ‘normal’ leisure feeds?
Because their horse or pony will change in the way they look, and feel to ride. Feeding rates are less than other feeds so they’ll be helping their horse or pony from the inside by only feeding highly digestible concentrate.
How would you feed Stay Cool? With chaff or on its own? Can you add other supplements/do you need a balancer if the full ration isn’t fed?
We don’t put chaff in the bag like lots of companies are doing now, we specialise in the concentrate and recommend you always feed it with a simple high quality chaff or chop. Fibre is undoubtedly the most important component in a horse’s diet but they have a whole range of different sources, be it hay, grass, haylage, chop or chaff. Fibre doesn’t have to be in the expensive bag you buy from the feed store.
Vitamins and minerals have complex interactions, our feeds are scientifically formulated to provide all that the horse needs when fed up to recommended levels. Specialist supplements are fine to add such as a joint or hoof supplements but a general or broad-spectrum vit & min supplement is a big no no. It is worth bearing in mind that Stay Cool also already contains Protexin® probiotic and a pre-biotic.
We recommend you add Mark Todd Perfect Balance to Stay Cool if you are not feeding up to the suggested rates. We advise against adding another brand balancer to our feeds.
Another consideration is adding Keyflow® Key-Plus (Steam Extruded Stabilized Rice Bran Concentrate) to Stay Cool as a source of superior condition or cool calories.
Have you been pleased with the response since launch?
Very pleased. It was unknown whether the public would grasp the concept of the co-branding with the riders, but as hoped people just seem to ‘get it’.
Those that are using Stay Cool think it is a fantastic product and their horses or ponies really go for it, they love it!
Do you have any case studies?
Mark Todd’s four star horse Major Milestone (Milo) went onto Stay Cool about 6 weeks before Pau. He is a notoriously difficult horse in the dressage and really struggles to ‘keep his head’; as such Mark feeds him on a very low energy feed.
Mark said he did one of the best tests he has ever done and felt like a different horse. He was of course being fed Key-Plus Stabilized Rice Bran as well to top-up cool energy but when Mark Todd says something like that with so much conviction; it gives you a lot of confidence in the product.
Posted: 05/12/2012 09:13:32